Rural
15 September, 2024
Australian Avocados on international stage
Australian Avocados have clinched ‘Marketing Campaign of the Year’ at the Asia Fruit Awards – presented at Asia Fruit Logistica – celebrating an extraordinary campaign and trade development efforts that reached seven countries.
The campaign engaged more than 30 retail chains throughout Asia Pacific and the Middle East, and made a significant impact with top importers and other key stakeholders as well as leading online platforms.
Delivered through Hort Innovation, funded by grower levies, and executed in-market by Bastion, the consumer-focused campaign effectively showcased Australian Avocados as the premium choice, enlightening consumers on the superior quality of Australian-grown avocados compared to international competitors.
Complementing the consumer campaign was the Avocados export development and market access project led by Avocados Australia – also funded by grower levies – which played a major role in business-to-business activities as part of the market development program working closely with Hort Innovation and other service providers.
The highly coveted Marketing Campaign of the Year Award was presented by Asia Fruit Logistica and Asiafruit Magazine at the Asia Fruit Awards, the premier annual awards celebrating excellence in Asia’s fresh fruit and vegetable businesses.
