News
29 April, 2025
Bringing bold workwear in for Somerset tradies
TOOGOOLAWAH Mitre 10 is making waves in the Somerset region by becoming one of the few local suppliers of TradeMutt, a vibrant workwear brand that’s sparking conversations about mental health.
Since introducing the line in mid-April, the store has received overwhelmingly positive feedback from customers of all genders, highlighting the brand’s growing appeal.
Founded by tradies Ed Ross and Dan Allen in 2018, TradeMutt is a social impact workwear brand designed to start conversations about mental health in the blue-collar community.
Their brightly coloured shirts feature bold patterns and the tagline ‘This is a conversation starter’, aiming to make the invisible issue of mental health impossible to ignore.
Tania and Donna from Toogoolawah Mitre 10 noticed the TradeMutt brand through regular updates from Mitre 10 and saw an interest in the funky tradie workwear brand itself, as well as the story behind how it all began.
“Deciding to be one of the few suppliers to the Somerset region was a bold move, but the response from everyone has been excellent—from both the girls and the guys,” Donna said.
She added that while women are often more open about the importance of the TradeMutt message, men have also embraced the brightly coloured workwear as a way to start conversations.
A unique feature of TradeMutt shirts is the ‘YNWA’ tag, standing for ‘You’ll Never Walk Alone’, symbolising solidarity and support.
The brand also donates 50 per cent of its profits to TIACS (This Is A Conversation Starter), a free mental health support service for tradies and blue-collar workers.
With its bold designs and meaningful message, TradeMutt is not just changing the way tradies dress but also encouraging a shift in how mental health is discussed in the workplace.
For more information or to purchase TradeMutt workwear, visit Toogoolawah Mitre 10 or explore the full range online at https://trademutt.com/.
