18 May, 2024

Five million postcards sent to combat loneliness

Australia Post and Beyond Blue have joined forces to distribute five million prepaid postcards across Australia this May, targeting every regional and rural household.

Five million postcards sent to combat loneliness - feature photo

The expanded campaign aims to address the increasing need for mental health support, particularly in remote areas.

With over one million households in Queensland alone set to receive these postcards, the initiative hopes to combat loneliness and promote community connection.

The Connection Postcard program, now in its fourth year, has been bolstered with an additional one million postcards.

Each postcard features crucial mental health messages and Beyond Blue contact details.

Designed by regional artist Jocelyn Proust, the illustration depicts two fairy wrens in a natural setting, symbolising the power of communication for fostering connections.

Recipients will find a two-part postcard in their mailbox, with one part containing mental health information and the other part serving as a prepaid postcard for sending personalised messages to loved ones.

Australia Post General Manager Nicky Tracey emphasised the positive impact of connection, stating that the campaign has delivered over 16 million postcards since 2020, with 95% of recipients feeling more positive.

Beyond Blue ambassador Brad McEwan stressed the importance of reaching out, especially in regional communities where social connection is vital.

The postcards feature three new messages encouraging recipients to share thoughts, memories, and stories with loved ones.

Beyond Blue CEO Georgie Harman highlighted the critical need for community connection and accessible mental health support.

She emphasised the role of simple gestures like sending a postcard in fostering resilience and reducing isolation


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