News
3 March, 2025
New app designed to help manage farm workforce
Managing farm workers just got easier with the official launch of the People in Paddocks (PIPA) app, a first-of-its-kind, hands-free workforce management app designed specifically for Australian agriculture.
There is nothing like PIPA on the market—this groundbreaking tool is set to transform the way farms hire, train, and manage staff.
Following successful beta testing with trial farms, PIPA is now live, providing farmers with an all-in-one, seamless solution to workforce challenges.
Founder Samantha Pritchard, a highly experienced HR and WHS consultant in agriculture, created PIPA to eliminate the common frustrations of managing farm workers.
“You know how it’s really difficult to source farm labor, and then when you do hire new workers, they’re generally little angels for the first week—until the minute you turn your back, and all of your training and rules go out the window?” she said.
The platform connects farms with a pool of skilled ag workers while ensuring staff remain productive, compliant, and proactive about safety every shift.
“EvokeAG provided an incredible opportunity to showcase how PIPA is changing the game for farm workforce management,” Samantha said. “The response was overwhelmingly positive, with many farms eager to adopt a tool that makes hiring and managing staff seamless.”
PIPA has already seen strong adoption, with early users reporting significant improvements in staff efficiency:
Workers are clocking in every shift and actively reporting hazards
Safety training is being completed without reminders
Over 50 ag workers have already created profiles and are looking for jobs.
Key features include a searchable database of ag workers with skills and license verification, neurodiverse and multilingual training resources, including video tutorials, GPS location tracking, fatigue management, and digital timesheets, as well as automated safety compliance and performance tracking.
John Bennett, of Bennett and Bourchier in Lawloit, Victoria, shared his experience:
“The model reflects Sam’s overall philosophy of working closely with her clients to ensure the highest standard of workplace safety and culture.”
