Rural
10 June, 2025
Rural role model
Toogoolawah’s Stephanie Laycock isn’t just talking up agriculture — she’s living it and leading by example.
The 26-year-old will represent Queensland at the national finals of the Rural Ambassador of the Year competition at the Adelaide Royal Show in September, where she’ll join peers from across Australia to champion regional industries and communities.
Stephanie, who spoke to The Sentinel at last weekend’s Toogoolawah Show, said the ambassador program was the perfect opportunity to combine her passion for rural life with a commitment to community and youth involvement. “I want to showcase our people, our industry and our way of life,” she said. “If I can inspire even one young person to get involved, it’ll be worth it.”
She earned her spot at the national finals after impressing judges at last year’s Ekka with her initiative and leadership. Stephanie works full-time on her family’s High Country Droughtmasters cattle property, runs a growing cattle photography business, and serves on multiple show committees — all while actively encouraging others, especially younger people, to step up. “It’s hands-on work, but also about connection,” she said. “I want to bridge the gap between town and country — whether you’re working at the local café or on a cattle station, ag is part of your community.”
The ambassador competition assesses rural involvement, community engagement, public speaking and leadership. “It’s competitive, but I see it as professional development,” she said. “Everything I do for the program — shows, school visits, industry events — is what I’d be doing anyway.”
At the Adelaide finals, competitors will tour the showground, speak publicly, and take part in workshops on leadership, agtech and biosecurity. Stephanie says she’s eager to return with fresh ideas for her region.
An overriding focus for her though, is encouraging youth participation. “We’ve got great young exhibitors, but not many stepping into stewarding or judging roles,” she said. “Encouraging them to lead behind the scenes ensures these events survive. The ambassador program gives them a pathway to do that.”
After graduating with a dual degree in agribusiness and sustainable agriculture, Stephanie returned home to manage the family’s commercial herd and genetics program under HC Rural. This year, she also launched a sale-paddock photography business for stud cattle auctions. “I saw a need for better visual marketing and found a way to combine my creative side with the business,” she said.
For Stephanie, the national finals are both recognition and a responsibility. “I’m proud to represent rural Queensland,” she said.
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